ledger · graded commercial pipeline
Most CRMs treat leads as rows. Ledger routes every lead through the Institute — corporate domain, company name, vertical fit, source quality, deal size. Five signals, transparent weights, A/B/C verdict with evidence and dissent logged. Follow-up sorts itself by conviction.
Monday morning: 40 new form fills. You don't know which three to call first. You burn 90 minutes on the loudest — a gmail.com freelancer — before even seeing the enterprise buyer who filled the form at 3am.
Grade-A leads sit at the top with evidence: corporate domain, high-value vertical, strong source, named company. Call those first. The gmail.com freelancer grades C with dissent noted — routed to a nurture sequence instead of burning your Monday.
source: /api/ledger/stats · model heuristic_v1 · revalidates every 60s
Gmail / Hotmail / Outlook / Yahoo / iCloud / Proton domains count as free-mail. Custom domains signal real businesses.
A blank Company field almost always predicts a hobbyist. Named companies deserve prioritized follow-up.
Verticals we convert well in — crypto, B2B SaaS, devtools, AI tooling, prediction markets — score higher than content / creator-economy / reports.
Inbound form, referral, voice call, and quote-form submissions carry stronger signal than cold-scraped or list-buy sources.
If a linked deal has meaningful value attached, the lead gets a full signal credit. Under $5K or no deal yet reads as dissent — not a reject.
Confidence = 0.5 + 0.4 × matched. Evidence and dissent logged in full to an audit table — every verdict is defensible and re-gradeable on demand.
PATH grades every candidate signal on nine Institute factors before capital touches it — that's what stops a trading hub from catching every rug. Ledger points the same framework at your commercial pipeline: transparent weights, evidence + dissent, audit trail. Reasoning isn't hidden — it's the product.
One POST to /api/lead. Your existing email flow keeps working — we dual-fire.
Heuristic_v1 is deterministic and instant. No LLM cost per lead. A/B/C + confidence + evidence returned in the response.
Internal /ledger panel with grade filters, stage pills, and one-click regrade. Or pipe into your existing CRM via webhook.